Don’t u guys think that the headline is supper dupper mindful… yeah because in 2021 if you guys don’t know what digital marketing is?? or you guys don’t know digital marketing skills then I will make fun of you.
In this digital marketing era if you say yourself smart, super, sexy and you don’t know digital marketing skills you are a dump my darling yes u are a dump in this world. If you want to live in this digital world: learn digital marketing.
Don’t you guys want to b smart! Sexy or savvy ???
If you guys are thinking what the hell digital marketing is??
Or where to get started??
Then need not worry my friends….
Firstly let me give you real-time examples that how much digital marketing is powerful to grow your business and to generate more income…
- In 2009, UBER launched. Taxis would be expensive until then. UBER invented the idea of booking the car in a few clicks from an app (mostly for Android and iOS) for a relatively low fee. They gave drivers rewards as well as free ride coupons to passengers. UBER quickly attracted more drivers and a large number of people.
The business has been influenced by the simple idea of earning free rides by referring friends and family. The UBER craze has spread to every country, and it is now a must-have app on every smartphone.
2.Vicks India has been around for decades and is one of the most trusted Indian brands. This year, they debuted #TouchOfCare, a multimedia initiative that is both creative and emotional. The ad, which is based on a true story, depicts the beautiful bond between Gayatri, an orphan child, and a transgender woman who adopted and raised her as her own. The campaign received a lot of praise because it connected with the feelings of its target audiences. With the campaign’s message in mind,
“Everyone has the right to a loving and caring family,” she says. In a limited amount of time, the video garnered over 9.9 million views.
These are two major examples that cannot be ignored.
So let’s get deep dive into the world of digital marketing with me.
Are you readyyy???????
So before we need to know what is marketing??
Marketing begins with a thorough understanding of the consumer and their needs, which leads to the creation of a product that is appropriate for them.
Sending the right message to the right person at the right moment is what marketing is all about. It’s not just about selling when it comes to marketing. It’s all about keeping a current customer satisfied and communicating with them so that they stay with you for a long time.
Marketing is a tool for achieving a goal. The goal of marketing is to establish a brand and establish a role in the consumer’s mind.
The goal of marketing is to get to know and understand consumers so well that the goods and services suit them and are seen as such. The goal of marketing is to eliminate the need for sales.
Marketing is a perception game. The product is grounded in reality; never let marketing take precedence over the product. A fantastic product will sell itself.
A good product can transform a consumer into a brand evangelist. The most effective form of marketing is word of mouth. The elements of marketing are ads and copywriting.
It is a component that is used to sustain and generate demand, as well as prestige, rivalry, and a variety of other activities. Marketing strategy is critical because, without it, the company or economy would fail due to a lack of sales.
Company, culture, people, markets, the economy (developing), business companies, individual business enterprises, and developing countries are all important to marketing.
The next very important question what is Digital marketing??
So your wait is over here I will explain most of the important things about digital marketing one by one.
Soooo here we goooo…
What is Digital Marketing?
Digital marketing is the marketing of services or goods over the Internet using a network of digital technologies.
Advertisements, smartphone games, and a variety of other concepts are all available for digital marketing.
Channels that can link, build, and distribute information about products and their values between producers and customers through a digital network.
Digital marketing includes:
SEO: The term “search engine optimization” refers to the practice of designing a website for search engines. it’s the means of increasing the website’s visibility for related searches. The higher your pages’ visibility in search results, the more likely you are to attract attention and attract new and existing customers to your business. It can be categorized into:
Social Media Marketing: Marketing of your products on social platforms like Facebook, Instagram, Linkedin, Twitter.
Content Marketing: Using content to drive traffic to your medium (website, YouTube, social media platforms).
Email Marketing: It is one of the most cost-effective and efficient ways to sell goods or services. It’s a method of using email to sell goods and services.
Google Adwords: It is the process of selling your goods or services by spending money on digital advertisements.
Tradition Marketing VS Digital Marketing:
Before I explain you further I want to tell you that before digital marketing, the marketing technique used to do is called traditional marketing.
Traditional marketing: traditional marketing uses traditional media like magazines and newspapers.
Of course, just because anything is modern does not mean it is outdated. With the ever-increasing need to leave the digital world, traditional marketing continues to play an important role in people’s lives.
Because of their long-lasting effects on your mind, the immersive feel of an effective TV advertisement, and the tactile quality of a copy of Rolling Stone magazine is as relevant today as they were 20 years ago. You subconsciously emotionally bind yourself to their brand, meaning that they remain at the top of the priority list.
Digital Marketing: Digital marketing is just as important as traditional. Digital marketing uses every touchpoint of your daily use of the internet to reach you.
Using the internet for many hours per day is a common occurrence in most people’s lives. Digital marketing takes advantage of this by incorporating marketing messages into any digital platform.
Both are essential parts of a marketing campaign, but when used together, they have a greater impact.
The next question that is in everyone’s mind is that is it very important to be very fluent in the English language to learn digital marketing?
Yes, it’s good to know the English language so you can communicate with your client but I m not saying that you should be a master in the English language because good communication doesn’t mean sophisticated English or the advanced version of English.
Good communication doesn’t care about vocabulary…write like you are talking with someone..always understand your target audience and communicate with them ..
A marketing mix assists us in planning how we can present our product or service to consumers. It’s usually available via 4ps. But my mentor Digital Deepak (Deepak Kanakraju) taught us 5’ps of marketing so let’s learn what are these:
People: we cannot ignore the people who buy the product in the first place. because If the customers are not there then who will buy the goods.
Product: A product or service created for consumers to meet their needs or desires.
Price: the desired price of the good or service that will be sold to the consumer, which includes all costs and profit paid by the firm in producing the product.
Place: Where should the product be sold? Not every product can be sold in every location. The company decides where to sell its product based on its target customers during this process.
Promotion: It is impossible to sell a product on its own. Without the needed promotions, no product can be launched or market-captured. The company must choose a promotion strategy to market its goods based on a variety of factors.
Building your personal brand
Hey My Dear friends now the days if you want to work longer in the market, then you should not ignore the impressions of the personal brand.
You must have the question in your mind that what the personal barding is?? Right..so don’t worry I am here to clear your every single doubt.. just bear with me
The way you sell yourself is through your personal brand. You want the world to see you as a special set of skills, experience, and personality. It’s how you say your experience and how it represents your actions, sentences, and behaviors, both spoken and unspoken.
Why you need a personal brand if you are promoting your products or services?
According to my understanding personal branding can help in the following ways:
- Clearly show your knowledge by showing your experience and skills.
2. You want to be known as powerful.
3. It helps if you know yourself
4. more business more money.
I Will explain more about the evolution of personal branding: it is a 6 step process to build your personal brand in your desired niche.
Learn: learn new skills through concepts, facts, and procedures. Learning your niche deeply and amassing a wealth of niche knowledge.
Work: Once you learn the skills put them in your work and start implementing them.
Blog: here you share your knowledge with your target audience.
Consult: as you share the knowledge in your blog, now help other businesses to grow in their niche.
Mentor: here start spreading your knowledge among students, entrepreneurs related to your niche which helps to grow their career.
Startups: start your product or services business with the understanding that you have developed about the market, the problem, and your skills.
Now its time to share something very important framework with you guys that is :
“THE CATT MARKETING FUNNEL”
This funnel introduces by our Digital Mentor Digital Deepak.
The very first step before entering the CATT framework is choosing your Niche.
The niche must have these three:
- Market opportunity
Ex. You learn digital marketing for 5yrs and you are very good in the digital marketing field. you can choose digital marketing as your niche because it has the market value to make your career. so always have these three things in your mind before choosing your niche
Components of CATT funnel
[n] niche:- your success and wealth depend on the niche you choose.
[C] Content:- create useful content that attracts people from your niche.
[A] Attention:- Drive attention to your content using SEO, Paid Ads.
[T] Trust:- Built trust in your Target Audience by creating quality content.
[T] Transaction:- After making trust to your target audience now you can sell your precuts or services and convert your leads in sell.
Now last but absolutely not the least…..
Another key element is that we must approach the digital world through Integrated Digital Marketing.
Here in the diagram below All of the elements of digital marketing, such as Facebook advertising, Google ads, email marketing, SEO, content marketing, blogging, and a YouTube channel, are combined and form a machine. They’ll all add up to a profit for us. If we focus solely on one marketing aspect, we are more likely to fail and achieve insignificant results.
If you believe you are new to digital marketing, there is no need to be concerned; simply reading this article will not make you an expert. This is just the beginning. In my upcoming posts, I will discuss digital marketing skills that will assist you in learning digital marketing. so don’t waste your time and don’t wait that someone will come and teach you..just wake up guys you all have the potential so what are you waiting for?? start your journey now……….and prove yourself smart! Sexy ! and savyvyy…